KUALA LUMPUR: Malaysia is strengthening ties with Vietnam in the Meetings, Incentives, Conventions, and Exhibitions (MICE) sector to boost bilateral tourism and high-end business travel.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing recently met with Viettours, a leading Vietnamese travel company, to discuss potential collaborations.
Tiong highlighted Malaysia’s robust infrastructure, diverse convention facilities, and rich tourism offerings as key advantages.
“By partnering with agencies like Malaysia Convention & Exhibition Bureau (MyCEB), we can create integrated business-leisure packages,“ he said in a Facebook post.
Examples include corporate retreats in Langkawi, adventure programmes in Sabah, and tech-focused meetings in Penang or Perak.
Viettours expressed interest in detailed destination insights and professional partnerships for tailored itineraries.
Malaysia plans a dedicated MICE roadshow in Vietnam to foster business-to-business engagements.
“This marks a new chapter in Malaysia-Vietnam tourism cooperation, promising mutual benefits,“ Tiong added. – Bernama