SHANGHAI: When Audi executives first saw the Zeekr 001 in 2021, a long-range electric vehicle with European aesthetics, it was a wake-up call for the premium German auto brand – if it wanted to compete with the Chinese, it needed their technology.
“The Zeekr 001 back then shocked quite everyone,“ said Stefan Poetzl, president of SAIC Audi Sales and Marketing. “We needed to do something about it.”
To boost its EV lineup for Chinese consumers, Audi built the Audi E5 Sportback in just 18 months using technology provided by Chinese partner SAIC including batteries, electric powertrain, infotainment software and advanced driving assisted systems.
Audi expects to start delivering the US$33,000 (RM139,000) EV to customers in China this month and its global rivals are now also looking to use Chinese intellectual property to roll out new models rapidly. Toyota and Volkswagen have joint development plans for China-dedicated models with technology from Chinese partners GAC and Xpeng, respectively.
Renault and Ford want to go one step further and develop global models on Chinese EV platforms, sources said. Renault did not respond to a request for comment. Ford declined to comment.
Such licensing deals make up relatively small but growing revenue streams for Chinese EV makers and, for now, offer a new quid-pro-quo. Global automakers need Chinese technology to leapfrog development hurdles and launch new EVs quickly. Meanwhile, Chinese companies desperately need additional revenue amid a bruising price war at home and intensifying trade war abroad.
“It is a very smart, win-win solution,“ said Will Wang, general manager of Shanghai-based consulting firm Autodatas, which provides teardown reports of best-selling EV models.
This new strategy resembles the “Intel Inside” campaign of the 1990s – where US chipmaker Intel used state-of-the-art components to transform computers into premium products.
In this case, Chinese automakers sell EV technology in a box: the underpinnings for ready-to-build, white label battery-powered cars suitable even for low-volume manufacturers with small budgets.
Leapmotor has partnered with Stellantis to sell its EVs outside China and is talking to other brands to license its technology, CEO Zhu Jiangming told Reuters.
Using a ready-made Chinese EV chassis and software could save billions of dollars and years of development time and help traditional automakers catch up with Chinese rivals, auto industry experts say.
Renault was an early adopter, building the low-cost Dacia Spring EV on a platform from China’s Dongfeng for sale in Europe starting in 2021.
Renault has gone one step further with the new electric Twingo under development at its research centre in Shanghai, with a Chinese EV engineering firm Launch Design providing technical support in developing an EV platform, according to two people familiar with the matter.
Other “China Inside” models could be coming soon. Ford is seeking a Chinese partner to provide EV platform technologies, said two people with knowledge of the matter. CEO Jim Farley has frequently tested Chinese EVs and recently praised Xiaomi’s SU7 electric sedan.
Volkswagen has expanded plans to develop China-dedicated models of all fuel types based on platforms co-developed with Xpeng, using the latter’s layout designs of electronics and software.
Analysts say legacy automakers typically struggle to develop agile EV systems that can be rapidly updated, due to complicated organisational structures.
That’s why Volkswagen is exploring whether Xpeng’s EV technologies can complement or replace its own, said Yale Zhang of consultancy AutoForesight. If successful in China, the strategy could be applied worldwide, he added.
A Volkswagen China spokesman told Reuters its collaboration with Xpeng was focused on China for now.
Xpeng’s He Xiaopeng has said the two automakers want to expand their partnership beyond China. That would boost Xpeng’s revenue without building plants overseas, said Autodatas’ Wang.
Oliver Wyman analyst Marco Santino said traditional automakers could use “firepower” of fierce Chinese EV competition to jump ahead of the development curve.
“You get a much more quality-proof product in the market in a shorter timeframe,“ Santino said.
Inspired by Tesla, China’s EV makers have developed modular platforms that cut costs and accelerate development and lower barriers of entry. “They are quick learners from Tesla,“ said Forest Tu, a former executive at Chinese battery giant CATL who founded consulting firm Mapleview Technology.
That advantage is now big enough to sustain “licensing and royalty service” as Chinese EV makers expand overseas, Tu said.
CATL adopted that approach with Ford, licensing its technology for a battery plant.
Exporting Chinese technology could help less-industrialised countries build their own “national EV brands,“ Tu said.