Mainstream media remains vital for tourism promotion, say industry leaders
KUANTAN: Mainstream media continues to play a pivotal role in promoting Malaysia’s tourism sector by effectively reaching diverse audience demographics, according to Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong. He noted that while digital platforms and social media have become dominant tools in tourism marketing, the role of traditional media including… Continue reading Mainstream media remains vital for tourism promotion, say industry leaders