{"id":3904,"date":"2025-09-17T00:32:01","date_gmt":"2025-09-16T22:32:01","guid":{"rendered":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/?p=3904"},"modified":"2025-09-22T01:22:56","modified_gmt":"2025-09-21T23:22:56","slug":"une-saison-en-dents-de-scie-pour-les-hoteliers","status":"publish","type":"post","link":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/2025\/09\/17\/une-saison-en-dents-de-scie-pour-les-hoteliers\/","title":{"rendered":"Une saison en dents de scie pour les h\u00f4teliers"},"content":{"rendered":"<div class=\"paragraph\">\n<p><i>\u00ab O<\/i><i>n a eu tr\u00e8s peur<\/i>\u00a0\u00bb, ressasse Jean-Pierre Ghiribelli, pr\u00e9sident de l\u2019Union des m\u00e9tiers des industries de l\u2019H\u00f4tellerie du Var (UMIH). Apr\u00e8s un d\u00e9but d\u2019ann\u00e9e positif, l\u2019h\u00f4tellerie-restauration \u00ab\u00a0traditionnelle\u00a0\u00bb a connu des difficult\u00e9s d\u2019avril \u00e0 juillet, entre remous politiques, inondations et canicule. Qui plus est, la client\u00e8le fran\u00e7aise, en crise de pouvoir d\u2019achat, \u00ab\u00a0<i>un facteur \u00e0 prendre en compte \u00e0 l\u2019avenir<\/i>\u00a0\u00bb tout comme \u00ab\u00a0<i>les s\u00e9jours courts<\/i>\u00a0\u00bb, a chut\u00e9 de 20%, rattrap\u00e9e par la fr\u00e9quentation \u00e9trang\u00e8re, et un mois d\u2019ao\u00fbt plus dynamique.<\/p>\n<p>D\u00e9but de saison compliqu\u00e9 \u00e9galement dans les apparts h\u00f4tels et villages vacances. La suite a \u00e9t\u00e9 meilleure, malgr\u00e9 un creux fin juillet, avec, l\u00e0 encore, un mois d\u2019ao\u00fbt salvateur. Les changements d\u2019habitudes de consommation sont un facteur d\u2019explication\u00a0: \u00ab\u00a0<i>On arrive \u00e0 faire de la derni\u00e8re minute sur juillet-ao\u00fbt, il a fallu s\u2019adapter, tout en continuant \u00e0 travailler sur le confort client<\/i>\u00a0\u00bb, analyse Isabelle Lyobard, d\u00e9l\u00e9gu\u00e9e r\u00e9gionale \u00e0 la f\u00e9d\u00e9ration nationale des r\u00e9sidences de tourisme.<\/p>\n<p>Enfin, dans les h\u00e9bergements ext\u00e9rieurs, qui repr\u00e9sentent 55% de l\u2019offre h\u00f4teli\u00e8re, on note une progression de 4%, avec un excellent mois d\u2019avril, de bons ponts de mai, et un bon mois de juin (+5%). Juillet fut plus compliqu\u00e9, avec des s\u00e9jours plus courts, mais rattrap\u00e9 l\u00e0 aussi par ao\u00fbt. \u00ab\u00a0<i>Les taxes de s\u00e9jour \u00e0 34% et la lenteur des permis de construire vont finir par co\u00fbter cher<\/i>\u00a0\u00bb, pr\u00e9vient cependant Michel Nore, pr\u00e9sident du syndicat d\u2019h\u00f4tellerie plein air.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"&laquo; On a eu tr&egrave;s peur&nbsp;&raquo;, ressasse Jean-Pierre Ghiribelli, pr&eacute;sident de l&rsquo;Union des m&eacute;tiers des industries de l&rsquo;H&ocirc;tellerie du Var (UMIH). Apr&egrave;s un d&eacute;but d&rsquo;ann&eacute;e positif, &#8230;","protected":false},"author":1,"featured_media":3905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[1893,336,187,1894,1895,1896,180,347,1361,31],"news-destination":[],"news-source":[475],"is_homepage":[],"ta_other":[],"class_list":["post-3904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-consommation","tag-ete","tag-frequentation","tag-hotellerie","tag-hotellerie-de-plein-air","tag-hotels","tag-restauration","tag-tourisme","tag-vacances","tag-var","news-source-website"],"_links":{"self":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/3904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/comments?post=3904"}],"version-history":[{"count":1,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/3904\/revisions"}],"predecessor-version":[{"id":3906,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/3904\/revisions\/3906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media\/3905"}],"wp:attachment":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media?parent=3904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/categories?post=3904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/tags?post=3904"},{"taxonomy":"news-destination","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-destination?post=3904"},{"taxonomy":"news-source","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-source?post=3904"},{"taxonomy":"is_homepage","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/is_homepage?post=3904"},{"taxonomy":"ta_other","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/ta_other?post=3904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}