{"id":36071,"date":"2026-07-11T08:46:00","date_gmt":"2026-07-11T06:46:00","guid":{"rendered":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/?p=36071"},"modified":"2026-07-17T08:53:20","modified_gmt":"2026-07-17T06:53:20","slug":"une-marque-pour-celebrer-neuf-jours-de-pescalune","status":"publish","type":"post","link":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/2026\/07\/11\/une-marque-pour-celebrer-neuf-jours-de-pescalune\/","title":{"rendered":"Une marque pour c\u00e9l\u00e9brer neuf jours de Pescalune \u00e0 Lunel"},"content":{"rendered":"<div class=\"paragraph\">\n<p>Apr\u00e8s l\u2019op\u00e9ration M\u00e9tamorph\u2019Ose pour r\u00e9nover le centre-ville, voici \u00ab\u00a0Lunel j\u2019adore \u00bb. Vendredi 10\u00a0juillet, la municipalit\u00e9 va lancer cette nouvelle marque destin\u00e9e \u00e0 <i>\u00ab<\/i><i>\u00a0<\/i><i>conforter l\u2019identit\u00e9 et l\u2018ambition de Lunel<\/i><i>\u00a0<\/i><i>\u00bb<\/i>, autant pour les locaux que pour les touristes.<\/p>\n<p><i>\u00ab<\/i><i>\u00a0<\/i><i>On souhaite renforcer le sentiment d\u2019appartenance aux traditions et \u00e0 l\u2019ADN de Lunel. Ce n\u2019est pas un slogan mais plut\u00f4t une signature, une invitation \u00e0 regarder la ville autrement<\/i><i>\u00a0<\/i><i>\u00bb<\/i>, explique la maire Paulette Gougeon (DVD), r\u00e9\u00e9lue en mars.<\/p>\n<p>Baptis\u00e9e \u00ab\u00a0Lunel j\u2019adore\u00a0\u00bb, la marque sera d\u00e9voil\u00e9e vendredi 10\u00a0juillet sur la terrasse des ar\u00e8nes de Lunel, lors d\u2019une soir\u00e9e inaugurale de la Pescalune, 9 jours de f\u00eates pr\u00e9vus du 11 au 19\u00a0juillet. Un premier moment convivial et de partage au cours duquel un artiste local viendra interpr\u00e9ter la chanson <i>Louxor, j\u2019adore<\/i> de Philippe Katerine, rebaptis\u00e9e pour l\u2019occasion \u00ab\u00a0Lunel j\u2019adore\u00a0\u00bb. <i>\u00ab<\/i><i>\u00a0<\/i><i>On va remettre le son<\/i><i>\u00a0<\/i><i>!<\/i><i>\u00a0<\/i><i>\u00bb<\/i>, promet Paulette Gougeon.<\/p>\n<p>Auparavant, les festa\u00efres auront \u00e9t\u00e9 invit\u00e9s \u00e0 d\u00e9couvrir la galerie \u00e0 ciel ouvert concoct\u00e9e par l\u2019artiste St\u00e9phane Paris. De la gare aux ar\u00e8nes en passant par l\u2019avenue de la mairie, les rues du centre-ville et le cours Gabriel-P\u00e9ri, il s\u2019agit d\u2019une exposition de 20 \u0153uvres sp\u00e9cialement con\u00e7ues pour Lunel.<\/p>\n<p>9 jours de f\u00eates<\/p>\n<p>Des \u0153uvres disponibles en affiches qui seront c\u00e9d\u00e9es lors d\u2019une vente aux ench\u00e8res. <i>\u00ab<\/i><i>\u00a0<\/i><i>Les b\u00e9n\u00e9fices seront revers\u00e9s \u00e0 des associations qui \u0153uvrent pour la sant\u00e9<\/i><i>\u00a0<\/i><i>\u00bb<\/i>, pr\u00e9cise la maire. \u00c0 l\u2019office de tourisme et au march\u00e9, des goodies, verres et tee-shirts (&#8230;) estampill\u00e9s de la marque \u00ab\u00a0Lunel j\u2019adore\u00a0\u00bb seront disponibles \u00e0 l\u2019achat pour le public.<\/p>\n<p>Pass\u00e9e cette soir\u00e9e inaugurale, on entrera pleinement dans la Pescalune*. Neuf jours durant, de grands rendez-vous de la bouvine (courses camarguaises, bandidos, l\u00e2chers de taureaux&#8230;) mais aussi deux corridas samedi\u00a018 et dimanche 19\u00a0juillet avec notamment le Biterrois S\u00e9bastien Castella en t\u00eate d\u2019affiche. C\u00f4t\u00e9 festivit\u00e9s, concerts, bodegas et d\u00e9fil\u00e9s rythmeront la semaine. En revanche, en raison du risque incendie, le feu d\u2019artifice du 14\u00a0juillet n\u2019aura pas lieu.<\/p>\n<\/p><\/div>\n<div class=\"paragraph\">\n<p><b><span class=\"mln_small-caps_mln\"><\/span><\/b><\/p>\n<p><i>* Programme complet sur www.lunel.com<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"Apr&egrave;s l&rsquo;op&eacute;ration M&eacute;tamorph&rsquo;Ose pour r&eacute;nover le centre-ville, voici &laquo;&nbsp;Lunel j&rsquo;adore &raquo;. Vendredi 10&nbsp;juillet, la municipalit&eacute; va lancer cette nouvelle marque destin&eacute;e &#8230;","protected":false},"author":1,"featured_media":36072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3926,3925,32],"tags":[4275,4699,992,3651,400,1908,688,279,1138,466,239,2756,2302,2761],"news-destination":[3944],"news-source":[475],"is_homepage":[],"ta_other":[],"class_list":["post-36071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accueil-merge","category-accueil-third","category-culture","tag-14-juillet","tag-arenes","tag-artiste","tag-bouvine","tag-concerts","tag-corrida","tag-defile","tag-exposition","tag-festivites","tag-fete","tag-herault","tag-lunel","tag-marque","tag-paulette-gougeon","news-destination-homepage","news-source-website"],"_links":{"self":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/36071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/comments?post=36071"}],"version-history":[{"count":2,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/36071\/revisions"}],"predecessor-version":[{"id":36080,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/36071\/revisions\/36080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media\/36072"}],"wp:attachment":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media?parent=36071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/categories?post=36071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/tags?post=36071"},{"taxonomy":"news-destination","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-destination?post=36071"},{"taxonomy":"news-source","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-source?post=36071"},{"taxonomy":"is_homepage","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/is_homepage?post=36071"},{"taxonomy":"ta_other","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/ta_other?post=36071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}