{"id":34184,"date":"2026-06-25T09:41:00","date_gmt":"2026-06-25T07:41:00","guid":{"rendered":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/?p=34184"},"modified":"2026-06-26T18:02:36","modified_gmt":"2026-06-26T16:02:36","slug":"pierre-fabre-double-la-production-de-lusine-davene","status":"publish","type":"post","link":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/2026\/06\/25\/pierre-fabre-double-la-production-de-lusine-davene\/","title":{"rendered":"Pierre Fabre double la production de l\u2019usine d\u2019Av\u00e8ne"},"content":{"rendered":"<div class=\"paragraph\">\n<p>Les Laboratoires Pierre Fabre, g\u00e9ant fran\u00e7ais de la dermo-cosm\u00e9tique bas\u00e9 \u00e0 Castres, dans le Tarn, ont annonc\u00e9, fin mai, un<i> <\/i>\u00ab<i>\u00a0<\/i><i>investissement strat\u00e9gique de pr\u00e8s de 50<\/i><i>\u00a0<\/i><i>millions d\u2019euros<\/i><i>\u00a0<\/i>\u00bb pour \u00ab<i>\u00a0<\/i><i>transformer et agrandir<\/i><i>\u00a0<\/i>\u00bb leur site de production d\u2019Av\u00e8ne, dans l\u2019H\u00e9rault, enti\u00e8rement d\u00e9di\u00e9 \u00e0 la fabrication et au conditionnement des produits de la marque Eau Thermale Av\u00e8ne, qui commercialise 180 soins dermo-cosm\u00e9tiques.<\/p>\n<p>\u00ab<i>\u00a0<\/i><i>Nous sommes fiers d\u2019engager cette nouvelle \u00e9tape, qui refl\u00e8te pleinement notre vision industrielle<\/i><i>\u00a0<\/i><i>: maintenir notre production en France, o\u00f9 encore 90% des produits du groupe sont fabriqu\u00e9s, au plus pr\u00e8s de nos racines. C\u2019est un choix qui renforce notre capacit\u00e9 \u00e0 r\u00e9pondre par nous-m\u00eames \u00e0 la demande de nos clients, tout en soutenant la dynamique \u00e9conomique locale et le rayonnement international de notre marque phare<\/i><i>\u00a0<\/i>\u00bb<i>, <\/i>estime<i> <\/i>le directeur des op\u00e9rations Pierre Fabre, Vincent Huraux.<\/p>\n<\/p><\/div>\n<div class=\"intext\"> Atteindre 200\u00a0millions d\u2019unit\u00e9s produites en 2029\n              <\/div>\n<div class=\"paragraph\">\n<p>Implant\u00e9e au plus pr\u00e8s de la source et de la station thermale, l\u2019unit\u00e9 de production d\u2019Av\u00e8ne occupe une place centrale dans le dispositif industriel dermo-cosm\u00e9tique du groupe. Depuis 2010, \u00ab<i>\u00a0<\/i><i>pr\u00e8s de 90 M d\u2019euros ont d\u00e9j\u00e0 \u00e9t\u00e9 investis sur ce site<\/i><i>\u00a0<\/i>\u00bb<i>, <\/i>qui emploie actuellement 330 personnes et produit chaque ann\u00e9e environ 100\u00a0millions de produits. L\u2019objectif affich\u00e9, avec ce nouvel investissement, est d\u2019atteindre 200\u00a0millions d\u2019unit\u00e9s produites \u00e0 l\u2019horizon 2029. Un doublement de la capacit\u00e9 destin\u00e9 \u00e0 \u00ab<i>\u00a0<\/i><i>accompagner la croissance internationale de la marque Av\u00e8ne<\/i><i>\u00a0<\/i>\u00bb, premi\u00e8re marque des Laboratoires Pierre Fabre et deuxi\u00e8me marque du march\u00e9 dermo-cosm\u00e9tique mondial, avec une croissance particuli\u00e8rement forte en Chine (+10,7%) et aux \u00c9tats-Unis (+9,2%).<\/p>\n<p>En 2025, le groupe, qui emploie 10\u00a0000\u00a0personnes dans le monde, a g\u00e9n\u00e9r\u00e9 3,2\u00a0milliards d\u2019euros de chiffre d\u2019affaires, dont 71% provenant de l\u2019international. L\u2019activit\u00e9 dermo-cosm\u00e9tique a progress\u00e9 de 2,6%, port\u00e9e notamment par la marque Eau Thermale Av\u00e8ne qui repr\u00e9sente \u00e0 elle seule un milliard d\u2019euros de chiffres d\u2019affaires, soit un tiers du chiffre d\u2019affaires du groupe tarnais.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"Les Laboratoires Pierre Fabre, g&eacute;ant fran&ccedil;ais de la dermo-cosm&eacute;tique bas&eacute; &agrave; Castres, dans le Tarn, ont annonc&eacute;, fin mai, un &laquo;&nbsp;investissement strat&eacute;gique de pr&egrave;s de 50&nbsp;millions &#8230;","protected":false},"author":1,"featured_media":34185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[918,3926,3925,338],"tags":[5959,753,239,108,284,563],"news-destination":[3944],"news-source":[475],"is_homepage":[],"ta_other":[],"class_list":["post-34184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accueil","category-accueil-merge","category-accueil-third","category-economie","tag-avene","tag-emplois","tag-herault","tag-investissement","tag-occitanie","tag-production","news-destination-homepage","news-source-website"],"_links":{"self":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/34184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/comments?post=34184"}],"version-history":[{"count":1,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/34184\/revisions"}],"predecessor-version":[{"id":34186,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/34184\/revisions\/34186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media\/34185"}],"wp:attachment":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media?parent=34184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/categories?post=34184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/tags?post=34184"},{"taxonomy":"news-destination","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-destination?post=34184"},{"taxonomy":"news-source","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-source?post=34184"},{"taxonomy":"is_homepage","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/is_homepage?post=34184"},{"taxonomy":"ta_other","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/ta_other?post=34184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}