{"id":21404,"date":"2026-02-28T18:10:00","date_gmt":"2026-02-28T16:10:00","guid":{"rendered":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/?p=21404"},"modified":"2026-03-05T09:36:32","modified_gmt":"2026-03-05T07:36:32","slug":"fraise-le-lieu-ou-la-creation-se-nourrit-des-autres-a-montpellier","status":"publish","type":"post","link":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/2026\/02\/28\/fraise-le-lieu-ou-la-creation-se-nourrit-des-autres-a-montpellier\/","title":{"rendered":"Fraise, le lieu o\u00f9 la cr\u00e9ation se nourrit des autres \u00e0 Montpellier"},"content":{"rendered":"<div class=\"paragraph\">\n<p>\u00c0 l\u2019origine, Philippe-Andr\u00e9 Dayan, ancien consultant en acquisition d\u2019entreprises raconte ne plus se reconna\u00eetre dans un univers \u00ab\u00a0<i>o\u00f9 \u00e7a manquait de sens et de c\u0153ur<\/i>\u00a0\u00bb. Il t\u00e2tonne, cr\u00e9e un fonds de dotation, exp\u00e9rimente. Puis l\u2019id\u00e9e d\u2019un lieu s\u2019impose. L\u2019h\u00f4tel est achet\u00e9 en fonds propres en 2021. Le projet prend le nom de Fraise, Fonds pour le rayonnement artistique, l\u2019int\u00e9gration sociale et l\u2019emploi. Le principe est de produire des \u0153uvres tout en accompagnant jusqu&#8217;\u00e0 50 professionnels porteurs de projets culturels. Pour ce faire, des studios, une structuration juridique, des conseils artistiques, de la mise en r\u00e9seau. \u00ab\u00a0<i>L\u2019objectif, c\u2019est de permettre aux artistes d\u2019avancer vite, avec les bons outils<\/i>.\u00a0\u00bb La gouvernance est pens\u00e9e comme un garde-fou avec commissions coll\u00e9giales, audit externe, transparence statutaire. \u00ab\u00a0<i>On veut inscrire les projets dans une r\u00e9alit\u00e9 commerciale sans que la logique marchande interf\u00e8re dans le processus de cr\u00e9ation. Si on veut r\u00e9ussir, il faut trouver des terrains de collaboration.<\/i>\u00a0\u00bb<\/p>\n<p>La recherche comme terrain<\/p>\n<p>Au-del\u00e0 de la production, Fraise revendique un ancrage intellectuel avec des universit\u00e9s telles que Yale ou encore l\u2019Universit\u00e9 Paul-Val\u00e9ry, \u00e0 travers le laboratoire Leyris. Vincenzo Susca, professeur de sociologie, accompagne le projet. \u00ab\u00a0<i>Il y a aujourd\u2019hui un besoin aigu de laisser s\u2019exprimer des d\u00e9sirs de cr\u00e9ation en dehors d\u2019un cadre capitaliste bas\u00e9 sur la concurrence<\/i>.\u00a0\u00bb Il y voit l\u2019\u00e9mergence de tiers-lieux o\u00f9 \u00ab<i>\u00a0<\/i><i>les individus cherchent des formes d\u2019identification li\u00e9es \u00e0 l\u2019art, \u00e0 l\u2019esth\u00e9tique et \u00e0 la communaut\u00e9<\/i>.\u00a0\u00bb<\/p>\n<p>Le partenariat pr\u00e9voit des bourses pour des doctorants travaillant dans les jeux vid\u00e9o, le cin\u00e9ma entre autres. Certes Fraise n\u2019a pas encore ouvert ses portes, mais le chantier est d\u00e9j\u00e0 habit\u00e9 de projets. Entre ces murs se dessine une tentative d\u2019organiser la cr\u00e9ation sans l\u2019industrialiser et collaborer plut\u00f4t que concurrencer. Reste \u00e0 savoir si ce pari trouvera son rythme \u00e0 l\u2019ouverture au printemps et au-del\u00e0.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"&Agrave; l&rsquo;origine, Philippe-Andr&eacute; Dayan, ancien consultant en acquisition d&rsquo;entreprises raconte ne plus se reconna&icirc;tre dans un univers &laquo;&nbsp;o&ugrave; &ccedil;a manquait de sens et de c&oelig;ur&nbsp;&raquo;. Il &#8230;","protected":false},"author":1,"featured_media":21405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3926,3925,32],"tags":[1236,1059,919,1122,35,239,4673,2822,240,2827,2933,4986],"news-destination":[3944],"news-source":[475],"is_homepage":[],"ta_other":[],"class_list":["post-21404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accueil-merge","category-accueil-third","category-culture","tag-artistes","tag-arts","tag-cinema","tag-creation","tag-culture","tag-herault","tag-jeux-videos","tag-mecenat","tag-montpellier","tag-tiers-lieu","tag-universite-paul-valery","tag-vincenzo-susca","news-destination-homepage","news-source-website"],"_links":{"self":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/21404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/comments?post=21404"}],"version-history":[{"count":1,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/21404\/revisions"}],"predecessor-version":[{"id":21406,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/21404\/revisions\/21406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media\/21405"}],"wp:attachment":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media?parent=21404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/categories?post=21404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/tags?post=21404"},{"taxonomy":"news-destination","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-destination?post=21404"},{"taxonomy":"news-source","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-source?post=21404"},{"taxonomy":"is_homepage","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/is_homepage?post=21404"},{"taxonomy":"ta_other","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/ta_other?post=21404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}