{"id":12573,"date":"2025-12-01T08:23:00","date_gmt":"2025-12-01T06:23:00","guid":{"rendered":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/?p=12573"},"modified":"2025-12-06T11:17:36","modified_gmt":"2025-12-06T09:17:36","slug":"la-publicite-bientot-interdite-en-centre-ville-davignon","status":"publish","type":"post","link":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/2025\/12\/01\/la-publicite-bientot-interdite-en-centre-ville-davignon\/","title":{"rendered":"La publicit\u00e9 bient\u00f4t interdite en centre-ville d\u2019Avignon"},"content":{"rendered":"<div class=\"paragraph\">\n<p>C\u2019est \u00ab\u00a0<i>un acte \u00e9minemment politique<\/i><i>\u00a0<\/i>\u00bb, selon Laurence Lef\u00e8vre, adjointe (DVG) \u00e0 la qualit\u00e9 de vie. \u00ab\u00a0<i>Un document essentiel pour restaurer la qualit\u00e9 de vie et paysag\u00e8re<\/i><i>\u00a0<\/i>\u00bb, appuie la maire, C\u00e9cile Helle (PS). Le sujet en question : le r\u00e8glement local de publicit\u00e9 (RLP). <a rel=\"noopener noreferrer\" href=\"https:\/\/www.lamarseillaise.fr\/societe\/avignon-vers-une-restriction-de-la-publicite-en-ville-MO14837685\" target=\"_blank\">Un document caduc depuis janvier\u00a02021 sur lequel la Ville finit de plancher<\/a>. Ce samedi, les \u00e9lus ont vot\u00e9 l\u2019arr\u00eat de ce projet avec l\u2019objectif, apr\u00e8s enqu\u00eate publique, qu\u2019il soit d\u00e9finitivement adopt\u00e9 lors d\u2019un prochain conseil municipal au dernier trimestre 2026.<\/p>\n<p>\u00ab\u00a0<i>Il doit respecter les enjeux de cadre de vie et ne pas trop porter pr\u00e9judice au monde \u00e9conomique<\/i><i>\u00a0<\/i>\u00bb, dresse Laurence Lef\u00e8vre. Quatre zones r\u00e9glementaires diff\u00e9rentes ont \u00e9t\u00e9 d\u00e9finies, le cadre variant \u00e9videmment que l\u2019on soit dans l\u2019intra-muros, class\u00e9 au patrimoine mondial de l\u2019Unesco ou vers les zones commerciales. \u00ab\u00a0<i>Dans le centre-ville et autour des remparts, la pub sera tr\u00e8s restreinte voire interdite<\/i>\u00a0\u00bb, annonce l\u2019adjointe, insistant \u00ab\u00a0<i>sur cette demande forte<\/i>\u00a0\u00bb, issue d\u2019une concertation. Pas question pour autant \u00ab\u00a0<i>que le reste de la pub se r\u00e9percute plus fortement ailleurs<\/i>\u00a0\u00bb.<\/p>\n<p>Alors qu\u2019actuellement, l\u2019unit\u00e9 des enseignes commerciales laisse \u00e0 d\u00e9sirer, le RLP vient fixer un cadre plus pr\u00e9cis sur les dimensions des devantures, les couleurs, les lettres ou l\u2019ancrage au sol. \u00ab\u00a0<i>Il faut du courage<\/i><i>\u00a0<\/i>\u00bb, se targue Laurence Lef\u00e8vre, qui assure avoir relev\u00e9 \u00ab\u00a0<i>le challenge fix\u00e9 par Mme<\/i><i>\u00a0<\/i><i>le maire de ne pas perdre d\u2019argent<\/i><i>\u00a0<\/i>\u00bb. Comment ? En am\u00e9liorant les recettes d\u2019occupation de l\u2019espace public, jusque-l\u00e0 per\u00e7ues sur une simple base d\u00e9clarative. \u00ab<i>\u00a0<\/i><i>On n\u2019avait pas toujours les bonnes infos<\/i><i>\u00a0<\/i>\u00bb, rel\u00e8ve l\u2019adjointe.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"C&rsquo;est &laquo;&nbsp;un acte &eacute;minemment politique&nbsp;&raquo;, selon Laurence Lef&egrave;vre, adjointe (DVG) &agrave; la qualit&eacute; de vie. &laquo;&nbsp;Un document essentiel pour restaurer la qualit&eacute; de vie et &#8230;","protected":false},"author":1,"featured_media":12574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3926,3925,20],"tags":[495,174,148,3298,171],"news-destination":[3944],"news-source":[475],"is_homepage":[],"ta_other":[],"class_list":["post-12573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accueil-merge","category-accueil-third","category-societe","tag-495","tag-avignon","tag-conseil-municipal","tag-publicite-lumineuse","tag-vaucluse","news-destination-homepage","news-source-website"],"_links":{"self":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/12573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/comments?post=12573"}],"version-history":[{"count":1,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/12573\/revisions"}],"predecessor-version":[{"id":12575,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/posts\/12573\/revisions\/12575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media\/12574"}],"wp:attachment":[{"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/media?parent=12573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/categories?post=12573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/tags?post=12573"},{"taxonomy":"news-destination","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-destination?post=12573"},{"taxonomy":"news-source","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/news-source?post=12573"},{"taxonomy":"is_homepage","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/is_homepage?post=12573"},{"taxonomy":"ta_other","embeddable":true,"href":"https:\/\/euapp01.newsmemory.com\/lamarseillaise\/news\/wp-json\/wp\/v2\/ta_other?post=12573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}